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Africa Hannibal BioBlog

Paid Search & Social Media Strategist

Who Am I?

Today’s Millennial Generation of online media experts are continuously streaming in waves of fresh intellectuals and talent to document the cybernetic times ahead. Of the Early Adopters, one in particular will help merge the landscapes between modern advertisement and the age old advertising tool called word of mouth. Current SEM & Social Media Specialist at an online agency and budding entrepreneur, Africa Y. Hannibal will be that voice.

Africa was introduced to Search Engine Marketing back in 2006 when she was offered the opportunity to work in an entry level position at a Search Engine Marketing Agency. It was here where she  fell in love with online media and flourished as a Production Coordinator at Didit Search Marketing and eventual Account Executive and built her expertise as a knowledgeable and experienced Search Engine Marketing Professional. She is an effective communicator, writer, problem solver and optimizer who helps clients’ grow and achieve positive results. Africa is known for crafting successful strategies to achieve business goals and proven to increase ROI in the Retail, Software, Telecommunication and Health verticals working with brands such as Rodale, Motorola, BareNecessities, Corel, Redcats, Register.com and many more. Her dedication and team working spirit has made her a valuable asset to all of the organizations she is a part of.

Africa  is now one of the leading experts amongst her peers in Search Engine Marketing, with an enterprising blog that benefits emerging and aspiring entrepreneurs and has been said to exemplify the determination and common sense that it takes to succeed in search marketing  and referred to as a dedicated and very knowledgeable search marketing professional by colleagues. She is currently establishing the First Self Serve Daily Deal & Loyalty Rewards Website/Application entitled TalkisCheep.com, creating a new standard for brands to manage how they interact with consumers. With great initiative and out of the box ideas, Africa continues to strive in the Search Engine Marketing Industry as well as in her personal endeavors.

Services

Your Online Presence I Make it Better

 

Strategic Planning: Defines the best strategy for your business to meet it’s goals

Personal Branding: Take your brand to new heights by raising awareness and visibility appealing to new audiences while maintaining your current clientele.

Search Engine Marketing: An integrated approach to marketing your business by building custom Search Engine Marketing campaigns that fit into the Global marketing strategy of your brand.

Social Media: Employ strategic social marketing plans that increase social presence and growth on key social networks.

Competitive Analysis: Assess the strengths and weaknesses of current and potential competitors by doing extensive research and examination of your competitors and industry trends to ensure that each client has a competitive edge.

Resume

EXPERIENCE:

Morpheus Media                                                                                                                              03/12 – present

Senior Strategist

  • Creates and executes advanced level SEM strategies for Luxury e-commerce accounts – Montblanc, TSE Cashmere, Baccarat and James Perse
  • Generation, implementation, and management of groundbreaking digital campaigns via ppc campaigns and GDN

○         Includes: Long and short term strategy; milestones, SEM goals, deliverables etc.; adaptability to changes in landscape; comprehensive testing ideas that support core goals

○         Testing new opportunities such as click to download ads, sitelinks, Google shopping, Google display network and tablet and mobile marketing

  • Runs and manages weekly client meetings as well as presents and articulates executive client level presentations
  • Manages budgets, project work flow and deliverables and delegates to Strategist and Associate Strategist
  • Coordinates and chairs client discovery meetings and leads the on-boarding process

 

Kitara Media

Search Engine Marketing & Social Media Specialist                                                                   08/10 – 03/12

  • Creates, implements, and executes online marketing plans for all aspects of the Search Engine Marketing strategy for Kitara  Media including Google, Bing, YouTube and other 3rd party systems for clients in the Gaming Vertical as well as works with online marketing websites and social networks to maximize exposure
  • Managed multiple gaming sites and actively books online advertising campaigns, manages all optimization, profit goals and growth of game downloads
  • Responsible for project management and the implementation/completion of projects within a timely manner
  • Relays information about new trends within the industry as well as new opportunities within the accounts to the team

 

360i, LLC

 Associate Media Manager                                                                                                               12/09 – 07/10

  • Responsible for effectively managing all aspects of search campaigns for The Children’s Place, Motorola, Blue Cross Blue Shield in addition to  other accounts including spend, IOs, tracking the budget creating and booking online campaigns as well as optimization
  • Implemented and Oversaw daily online promotions
  • Set expectations for media deliverables and ensure the timely delivery of all client requirements and effectively manage media inventory
  • Provided Media Manager with key points/findings regarding campaign performance vs. targets and communicates details of optimization results and analysis from completed initiatives for all weekly calls.
  • Served as a primary source of reporting
  • Communicated campaign KPI’s and goals to client during weekly client meetings as well as assisted in handling request, questions and resolving client conflict
    • Collaborated with team to  develop media plans for advertising budgets, integration plans and pitches

 

Didit, LLC                                                                                                                                            10/06-12/09

 Account Executive                                                                                                                            09/09 – 12/09

  • Responsible for effectively managing the search spend, IOs, and tracking the budget
  • Managed Multi-Tier Campaigns for Redcats, Corel, BareNecessities, Register.com, Rodale, etc. with budgets upwards to $500k in spend a quarter and over 1 million keywords
  • Lead weekly calls with back up from the Account Manager for Corel, communicated campaign initiatives, performance updates and
  • Responsible for project management, campaign development and the completion of projects in a timely manner by managing the production and QA  of task given to Associate Account Executive/Account Coordinator
  • Lead the AAE in development of their optimization and account assessment skills
  • Partnered with the client and Strategist to plan tactical execution of campaign management projects, testing initiatives and account stability based on client business goals
  • Provided Account Director and Account Manager with key points/findings regarding campaign performance vs. targets and communicates details of optimization results and analysis from completed initiatives for all weekly calls
  • Managed weekly reporting deliverables and served as a reporting liaison between Account Team and Outsourced Reporting Team

Associate Account Executive                                                                                                               01/08 – 09/09

  • Managed over 6 accounts and performed daily campaign optimization, monitoring and stabilization initiatives
  • Reviewed daily campaign trends and opportunities and communicate them to Strategists and Account Executives
  • Made decisions on any adjustments made to engine campaign structures and keyword/creative/landing page groupings
  • Reported  daily initiatives/tasks that are performed on client accounts
  • Communicated status of tactical and strategic initiatives, performance updates and new opportunities to clients
  • Setup client tracking and core metrics using an in house analytics tool
  • Responsible for project management and the completion of projects in a timely manner via Production and QA  of Account Coordinator
  • Project assignment and management of all production tasks handled by Account Coordinators
  • Review and verify projects for correctness and communicate any errors or issues to Account Executives
  • Attend weekly client meetings and assist in handling request, questions and resolving client conflict
  • Responsible for creating and reviewing marketing data and quantitative reports, customize reports and QA of weekly reports                                                                                    

Account Coordinator                                                                                                                           10/06 – 01/08

  • Point person for implementation tasks and building of campaign structure across the team for Redken, Chanel and Rodale
  • Report daily initiatives/tasks that are performed on the accounts as well as any issues observed
  • Deliver key findings from campaign initiatives to AM for inclusion in client communications
  • Development of client reporting as needed

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Are You on the Road to Success? 8 Keys to Let You Know if You’re on the Right Path

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I was recently reading an article while on the train featured in the NY Metro called “Traits of Highly Successful People” where they took a look at the lives of successful individuals and highlighted some traits that have aided in their success.  I go out to events quite often and while interacting with individuals and speaking to them about their many accomplishments and accolades I often find myself noticing certain characteristics and commonalities amongst them all that stand out.

While reading through the article I could relate to Jonathan’s outlook and found that I have had the same experience when speaking with individuals trying to figure out what is the secret to their success.  I know one of the biggest issues I have is being hesitant to reach out to certain individuals for help and it has been expressed to me on many occasions that I should never have too much pride or be afraid to ask for assistance with achieving my goals and it was touched upon in this article as one of the biggest factors that aids in success.

Below are some attributes that drive the success of many of the influential individuals that inspire us daily and help push us to the next level.

  1. Have a Clear Vision – When trying to create an empire you must be certain of what your goal is, what you would like to accomplish and how you are going to accomplish it.
  2. Choose to Be Different – Think outside of the box, even if individuals think that your idea is outlandish and it is unpopular, having a unique idea will lead to great results in contrast to those who are trying to reinvent the wheel
  3. Work Hard and Focus on What You Can Control – Stick to your plan, make sure to have a cohesive schedule that you maintain, be diligent and stay determined.
  4. Be Proactive and Take Initiative – Don’t wait for things to happen or fall into your lap, nothing comes of that. No matter what you need to be actively pursuing your goals ensuring that you stick to your plan and meet your goals.
  5. Defy the Norm – Don’t accept the status quo, refer back to step 2 and channel that energy to be different
  6. Surround Yourself With Supportive and Positive People – I think this should be the #1 rule, you have heard of birds of a feather right, well it definitely applies here, success breeds success, if you surround yourself with go getter’s and optimistic individuals then you will be one as well.
  7. Sell Yourself – Have a strong belief in what you do, I mean if you don’t believe in yourself than no one else will, your business and what you do will lead to you being a brand within itself so you  must be the forefront of your business at all times
  8. Last but not least – Enjoy the Journey! Love what you do and be passionate about it.

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